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FACULTY OF BUSINESS

Department of International Trade and Finance

GEET 310 | Course Introduction and Application Information

Course Name

Gender and Media

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
GEET 310	Fall/Spring	3	0	3	4

Prerequisites	None
Course Language
Course Type	Second Foreign Language
Course Level	-
Mode of Delivery	-
Teaching Methods and Techniques of the Course	-
National Occupation Classification	-
Course Coordinator	Öğr. Gör. Dr. Aslı Çiftçi
Course Lecturer(s)	Öğr. Gör. Dr. Aslı Çiftçi
Assistant(s)	-

Course Objectives	This course conceptualizes gender as a category of knowledge and aims to understand how gender is constructed by the media. We will consider gender as a constitutive element of identity and by analyzing its intersection with other categories such as race, class, nation and sexuality, we will grasp the importance of the representation of gender in media and its meaning for our lives. The course consists of lectures, screenings and discussions revolving around critical analysis of and engagement with contemporary examples of film, television, adverts and new media.
Learning Outcomes	The students who succeeded in this course; Differentiate between sex and gender Critically explain why gender is a social construct Compare the different waves of feminism and their focus Evaluate the evolution of media with regards to how gender has been constructed and performed across a range of moving image forms and genres Demonstrate an understanding of the constructions of sexuality, gender, race, ethnicity and nation in the media. Gain familiarity of the construction of gender in the media in the present day, with a focus on a variety of different cultures and media across the world
Course Description	his course examines various images and representations of gender in media paying particular attention to contemporary discussions. Employing theories from cultural studies, media, film, reception and gender studies, it explores different processes and practices of gender, specifically in terms of media representations of femininity, masculinity and queerness. The media plays a major role in "constructing" gender, and “popular” views of what appropriate gendering is, in turn, shape how we communicate with each other. Participation (20%) – You should come to class prepared to ask questions and ready to make lively, insightful, substantive and respectful contributions to our discussion of the course materials. Written Assignment (20%): These assignments require the students to select a theme we have covered in the class and conduct a detailed analysis of how that example reflects the context in which it was produced/distributed/exhibited.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation
1	Course Introduction: Why should and how do we study gender in the media
2	Introduction to Gender and Media	• Lecture: What is Gender? Understanding Media’s Role • Reading: Judith Butler (1990), Gender Trouble (Introduction & Chapter 1) • Video: Chimamanda Ngozi Adichie – We Should All Be Feminists (TED Talk)
3	Global Perspectives on Gender Representation	• Lecture: Gender in Western vs. Non-Western Media • Reading: Rosalind Gill (2007), Gender and the Media, Chapter 3 • Video: Miss Representation – Official Trailer
4	Feminism and Media	• Lecture: Waves of Feminism in Media • Reading: bell hooks (2000), Feminism is for Everybody (Chapters 4 & 6) • Video: "The F-Word: Who Wants to be a Feminist?" (BBC Documentary Clip)
5	Masculinity and Media	• Lecture: Toxic Masculinity and Its Representation • Reading: Raewyn Connell (1995), Masculinities, Chapter 1 • Video: The Mask You Live In – Trailer
6	Queer theory and queer in media	• Lecture: Visibility and Stereotyping of LGBTQ+ Identities • Reading: Susan Stryker (2008), Transgender History, Chapter 2 • Video: Disclosure – Official Trailer
7	Social Media and Influencers	• Lecture: Gender Performances on Social Media • Reading: Alice E. Marwick (2013), Status Update, Chapter 5 • Video: Instagram and Gender Performances
8	Gender and Film	• Lecture: Gender in Global Cinema • Reading: Laura Mulvey (1975), "Visual Pleasure and Narrative Cinema" • Video: Wonder Woman: A Feminist Perspective
9	Midterm
10	Media, Gender, and Race	• Lecture: Intersectionality in Media Representations • Reading: Kimberlé Crenshaw (1989), "Demarginalizing the Intersection of Race and Sex" • Video: Race and Gender Intersectionality Explained
11	Gender and News Media	• Lecture: Gendered Narratives in Global News • Reading: Karen Ross (2010), Gendered Media: Women, Men, and Identity Politics, Chapter 2 • Video: Gender Bias in the News Media
12	Student Presentation	• Format: Presentations on a chosen media artifact (advertisement, film, news story) and its gender representation
13	Student presentations
14	Student presentatios
15	Evaluation of the term, discussion and preperation for the final exam
16	Final

Course Notes/Textbooks
Suggested Readings/Materials	The course uses the sources that are listed above

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	30
Project
Seminar / Workshop
Oral Exams
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	3	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	10	10
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	10	10
Final Exam	1	24	24
		Total	120

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	Program Competencies/Outcomes		* Contribution Level
#	Program Competencies/Outcomes		1	2	3	4	5
1	To be able to identify and analyze problems in the field of trade and finance, and to develop solutions.		-	-	-	-	-
2	To be able to use the theoretical and practical knowledge gained in the field of International Trade and Finance.		-	-	-	-	-
3	To be able to analyze the developments in global markets by using critical thinking skills.		-	-	-	-	-
4	To be able to analyze and interpret data in the field of finance, commerce and economics by using information technologies effectively.		-	-	-	-	-
5	To be able to acquire knowledge about the legal regulations and practices in the field.		-	-	-	-	-
6	To be able to foresee and define the risks that could be encountered in the field of trade and finance and to take decisions to manage such risks.		-	-	-	-	-
7	To be able to acquire and use verbal and numerical skills necessary for the nature of international trade and finance program.		-	-	-	-	-
8	To be able to obtain, synthesize and report the information related to the fields of trade and finance.		-	-	-	-	-
9	To be able to contribute to the solution of problems as individual, team member or leader.		-	-	-	-	-
10	To be able to evaluate the issues related to the field with an ethical perspective and social sensitivity.		-	-	-	-	-
11	To be able to collect data in the areas of International Trade and Finance and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).		-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.		-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout human history to their field of expertise.		-	-	-	-	-

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

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