ITF 417 | Course Introduction and Application Information - Department of International Trade and Finance

Course Name

Export Marketing and the Firm´s Decision Process

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
ITF 417	Fall/Spring	3	0	3	6

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Q&A Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Prof. Dr. C Coşkun KÜÇÜKÖZMEN
Course Lecturer(s)	Prof. Dr. Aykan CANDEMİR
Assistant(s)	Arş.Gör. MERT SAĞSÖZ

Course Objectives	The primary objective of this course is to provide students an understanding of export marketing decisions and strategies.
Learning Outcomes	The students who succeeded in this course; Analyze how economic, cultural, political, and legal environments affect export marketing decisions. Develop a comprehensive export marketing plan tailored to specific markets. Select export market selection and entry mode decisions. Formulate effective export marketing mix strategies, including product, pricing, promotion, and distribution decisions. Assess the financial aspects of exporting, including payment methods and risk considerations.
Course Description	This course includes motivations for exporting and international environmental factors that influence marketing success, such as economic, cultural, political and legal forces. Also, it includes the selection of export markets and the entry modes. The challenges that arise when attempting to plan, select and enter new markets are discussed.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction & Course Overview
2	Export Marketing Strategy Assessing Company Readiness to Export	International Marketing and Export Management, Chapter 1 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 1 and 2
3	Developing an Export Marketing Strategy: External Dynamics	Lecture Notes
4	Developing an Export Marketing Strategy: Internal Dynamics	Lecture Notes
5	Analyzing the Social and Cultural Environment of Exporting	International Marketing and Export Management, Chapter 3,4 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 11
6	Analyzing the Political and Economic Environment of Exporting	International Marketing and Export Management, Chapter 4 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 9
7	Researching and Selecting Export Markets and Export Entry Modes	International Marketing and Export Management, Chapter 5 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 3 & 4
8	Midterm Exam
9	Export marketing decisions: Brand and Product	International Marketing and Export Management, Chapter 10 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 12
10	Export marketing decisions: Pricing Strategy & Marketing Communications and Distribution Strategy	International Marketing and Export Management, Chapter 11 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 15
11	Presentations
12	Presentations
13	Presentations
14	Presentations
15	Review of the semester
16	Final Exam

Course Notes/Textbooks

1) International Marketing and Export Management by G. Albaum, E. Duerr & J. Strandskov.

2) Export Marketing Strategy: Tactics and Skills That Work by Shaoming Zou, Daekwan Kim, and S. Tamer Cavusgil

3) The Export Plan Book - İhracat Planı Kitabı, 2. Ed. 2.Baskı by Aykan Candemir, Detay Yayıncılık, 2021

Suggested Readings/Materials

1)Mastering Import and Export Management by Thomas A. Cook, Rennie Alston, Kelly Raia

2)Managing Exports: Navigating the Complex Rules, Controls, Barriers, and Laws by Frank Reynolds

3) Export Practice and Management by Alan E. Branch

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	15
Project	1	20
Seminar / Workshop
Oral Exams
Midterm	1	25
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	4	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	10	2	20
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	15	15
Project	1	20	20
Seminar / Workshop			0
Oral Exam			0
Midterms	1	30	30
Final Exam	1	45	45
		Total	178

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to identify and analyze problems in the field of trade and finance, and to develop solutions.	-	-	X	-	-
2	To be able to apply theoretical and practical knowledge of international trade and finance to real-world professional contexts.	-	-	X	-	-
3	To be able to critically analyze global market developments and evaluate their implications for business and policy.	-	-	-	X	-
4	To be able to collect, analyze, and interpret financial and economic data by using digital and information technologies effectively.	-	-	-	-	-
5	To be able to understand and interpret legal frameworks, regulations and practices relevant to international trade and finance.	-	-	-	-	-
6	To be able to anticipate, define, and manage financial and trade-related risks through informed decision-making.	-	-	-	-	-
7	To be able to acquire and use verbal, written, and numerical skills effectively for the nature of international trade and finance program.	-	-	-	-	-
8	To be able to obtain, synthesize, and report trade- and finance-related information clearly and effectively.	-	X	-	-	-
9	To be able to contribute effectively as individuals, team members, and leaders in multidisciplinary environments.	-	-	-	-	-
10	To be able to evaluate trade and finance issues from ethical, social, and sustainability perspectives.	-	-	-	-	-
11	To be able to collect data in the areas of International Trade and Finance and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout human history to their field of expertise.	-	-	-	-	-