FACULTY OF BUSINESS
Department of International Trade and Finance
SOCIAL MEDIA
ITF 417 | Course Introduction and Application Information
| Course Name |
Export Marketing and the Firm´s Decision Process
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ITF 417
|
Fall/Spring
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The primary objective of this course is to provide students an understanding of export marketing decisions and strategies. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course includes motivations for exporting and international environmental factors that influence marketing success, such as economic, cultural, political and legal forces. Also, it includes the selection of export markets and the entry modes. The challenges that arise when attempting to plan, select and enter new markets are discussed. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction & Course Overview | |
| 2 | Export Marketing Strategy Assessing Company Readiness to Export | International Marketing and Export Management, Chapter 1 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 1 and 2 |
| 3 | Developing an Export Marketing Strategy: External Dynamics | Lecture Notes |
| 4 | Developing an Export Marketing Strategy: Internal Dynamics | Lecture Notes |
| 5 | Analyzing the Social and Cultural Environment of Exporting | International Marketing and Export Management, Chapter 3,4 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 11 |
| 6 | Analyzing the Political and Economic Environment of Exporting | International Marketing and Export Management, Chapter 4 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 9 |
| 7 | Midterm Exam | |
| 8 | Researching and Selecting Export Markets and Export Entry Modes | International Marketing and Export Management, Chapter 5 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 3 & 4 |
| 9 | Export marketing decisions: Brand and Product | International Marketing and Export Management, Chapter 10 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 12 |
| 10 | Export marketing decisions: Pricing Strategy | International Marketing and Export Management, Chapter 11 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 15 |
| 11 | Export marketing decisions: Marketing Communications and Distribution Strategy | International Marketing and Export Management, Chapter 13,14 - Export Marketing Strategy: Tactics and Skills That Works, Chapter 10 |
| 12 | Presentations | |
| 13 | Presentations | |
| 14 | Presentations | |
| 15 | Review of the semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | 1) International Marketing and Export Management by G. Albaum, E. Duerr & J. Strandskov. 2) Export Marketing Strategy: Tactics and Skills That Work by Shaoming Zou, Daekwan Kim, and S. Tamer Cavusgil 3) The Export Plan Book - İhracat Planı Kitabı, 2. Ed. 2.Baskı by Aykan Candemir, Detay Yayıncılık, 2021 |
| Suggested Readings/Materials | 1)Mastering Import and Export Management by Thomas A. Cook, Rennie Alston, Kelly Raia 2)Managing Exports: Navigating the Complex Rules, Controls, Barriers, and Laws by Frank Reynolds 3) Export Practice and Management by Alan E. Branch |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
15
|
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
10
|
2
|
20
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
15
|
15
|
| Project |
1
|
20
|
20
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
30
|
30
|
| Final Exam |
1
|
45
|
45
|
| Total |
178
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to identify and analyze problems in the field of trade and finance, and to develop solutions. |
|||||
| 2 | To be able to use the theoretical and practical knowledge gained in the field of International Trade and Finance. | |||||
| 3 | To be able to analyze the developments in global markets by using critical thinking skills. | X | ||||
| 4 | To be able to analyze and interpret data in the field of finance, commerce and economics by using information technologies effectively. | |||||
| 5 | To be able to acquire knowledge about the legal regulations and practices in the field. | |||||
| 6 | To be able to foresee and define the risks that could be encountered in the field of trade and finance and to take decisions to manage such risks. | X | ||||
| 7 | To be able to acquire and use verbal and numerical skills necessary for the nature of international trade and finance program. | X | ||||
| 8 | To be able to obtain, synthesize and report the information related to the fields of trade and finance. | X | ||||
| 9 | To be able to contribute to the solution of problems as individual, team member or leader. | |||||
| 10 | To be able to evaluate the issues related to the field with an ethical perspective and social sensitivity. |
|||||
| 11 | To be able to collect data in the areas of International Trade and Finance and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
SOCIAL MEDIA
NEWS |ALL NEWS
Aiming for Poland
Izmir University of Economics (IUE) students made it to the finals of the ‘Research Challenge’ organized by the CFA Institute, one of
Sustainable Finance Summer School
Sustainable Finance Summer School, designed for high school students within the body of İzmir University of Economics, EKOSEM, was held on August
‘Regional Championship’ is the goal
The team of 5, consisting of students of Izmir University of Economics (IUE), made it to the finals in the ‘Research Challenge’
Reputable membership to IUE from the UK-based institute
The UK-based CFA Institute, which is considered one of the most respected institutions in the finance sector, has included the Department of
Prof. Küçüközmen gave a speech on the Cyber Risks to EKOTÜRK
Faculty member of IUE Department of International Trade and Finance, Prof. Küçüközmen commented on the cyber risks to EKOTÜRK TV.
Prof. Dr. C. Coşkun Küçüközmen said 'İzmir should be a Fintech Center'
One of the professors of our department, Prof. Dr. C. Coşkun Küçüközmen, in his interview with the 9 Eylül Newspaper, evaluated that
Prof. Dr. C. Coşkun Küçüközmen; “Filling up your car with ‘50 Lira gasoline’ cannot take you back home”
One of the professors of our department, Prof. Dr. C. Coşkun Küçüközmen evaluated the price hikes on fuel in an interview with
Prof. Dr. C. Coşkun Küçüközmen; 'Turkey Can End the War With Its Historical Power'
One of the professors of our department, Prof. Dr. C. Coşkun Küçüközmen evaluated the Ukraine-Russia war and its effects in a special