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Department of International Trade and Finance
ITF 422 | Course Introduction and Application Information
| Course Name |
Introduction to E-Commerce
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ITF 422
|
Fall/Spring
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The course emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The course overall contains the current situation and the future of E-commerce. The course is supported by real-world cases illustrating the themes of technology, business, and society. These cases take an in-depth look at relevant topics to help describe and analyze the full breadth of the field of e-commerce. The course also covers cases, such as the ability of governments to regulate Internet content, how to design websites for accessibility, the challenges faced by luxury marketers in online marketing, and smartphone security. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | Introduction to E-Commerce | Chapter 1, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 3 | Definitions Approaches E-Commerce Business Strategies | Chapter 5, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 4 | Analysis of Market Opportunities Taking Part in E-Commerce | Chapter 6, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 5 | Analysis of Market Opportunities Marketing Research for E-Commerce | Chapter 6, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 6 | Current Trends In E-Commerce | Lecture Notes |
| 7 | E-Commerce Advertisement Consumer Experience | Lecture Notes |
| 8 | E-Commerce Marketing Online Brand Management | Lecture Notes |
| 9 | Midterm Exam | |
| 10 | E-Commerce Marketing Internet Advertising | Chapter 7-9, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 11 | Content preparation and management in e-commerce Retailing and Services in E-Commerce | Chapter 7-9, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 12 | The effect of social media on e-commerce | Chapter 7-9, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 13 | Digital marketing channels in e-commerce Social Networks and Communities | Chapter 7-9, Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| 14 | Presentations | |
| 15 | Presentations | |
| 16 | Final Exams |
| Course Notes/Textbooks | Laudon, K.C. & Traver C.G. (2021) E-Commerce Business Technology Society, USA: Pearson Education |
| Suggested Readings/Materials | Chaffey,D., Hemphill, T., Edmundson-Bird,D. (2019), Digital Business and E-Commerce Management, 7th edition. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
30
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
40
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
10
|
2
|
20
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
30
|
30
|
| Project |
1
|
40
|
40
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
40
|
40
|
| Final Exam |
0
|
||
| Total |
178
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to identify and analyze problems in the field of trade and finance, and to develop solutions. |
-
|
-
|
X
|
-
|
-
|
|
| 2 |
To be able to apply theoretical and practical knowledge of international trade and finance to real-world professional contexts. |
-
|
X
|
-
|
-
|
-
|
|
| 3 |
To be able to critically analyze global market developments and evaluate their implications for business and policy. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to collect, analyze, and interpret financial and economic data by using digital and information technologies effectively. |
-
|
-
|
X
|
-
|
-
|
|
| 5 |
To be able to understand and interpret legal frameworks, regulations and practices relevant to international trade and finance. |
-
|
X
|
-
|
-
|
-
|
|
| 6 |
To be able to anticipate, define, and manage financial and trade-related risks through informed decision-making. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to acquire and use verbal, written, and numerical skills effectively for the nature of international trade and finance program. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to obtain, synthesize, and report trade- and finance-related information clearly and effectively. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to contribute effectively as individuals, team members, and leaders in multidisciplinary environments. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to evaluate trade and finance issues from ethical, social, and sustainability perspectives. |
-
|
X
|
-
|
-
|
-
|
|
| 11 |
To be able to collect data in the areas of International Trade and Finance and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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