FACULTY OF BUSINESS
Department of International Trade and Finance
SOCIAL MEDIA
ITF 422 | Course Introduction and Application Information
| Course Name |
Introduction to E-Commerce
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ITF 422
|
Fall/Spring
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The course emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The course overall contains the current situation and the future of E-commerce. The course is supported by real-world cases illustrating the themes of technology, business, and society. These cases take an in-depth look at relevant topics to help describe and analyze the full breadth of the field of e-commerce. The course also covers cases, such as the ability of governments to regulate Internet content, how to design websites for accessibility, the challenges faced by luxury marketers in online marketing, and smartphone security. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction & Academic Honesty | Lecturer notes |
| 2 | Main Terms & History of E-Commerce | E-Commerce 2022, Laudon & Traver, Ch.1 |
| 3 | Current Trends In E-Commerce | Lecturer notes |
| 4 | Building An E-Commerce Presence | Lecturer notes |
| 5 | Building An E-Commerce Presence | Lecturer notes |
| 6 | Market Opportunity Assessment and Market Strategy Development | E-Commerce 2022, Laudon & Traver, Ch.11 |
| 7 | Midterm | |
| 8 | Search Engine Optimization | Lecture Notes |
| 9 | Conversion Rate Optimization & Target Audience Analysis | Lecture Notes |
| 10 | Pricing Strategies & Social Media Marketing | Lecturer notes |
| 11 | Designing An E-Commerce Website | Lecturer notes |
| 12 | Designing An E-Commerce Website | Lecturer notes |
| 13 | Presentations | |
| 14 | Presentations | |
| 15 | Review of semester | |
| 16 | Final Exams |
| Course Notes/Textbooks | E-commerce 2021–2022: business. technology. society., Global Edition, 17th editionKenneth C. Laudon, Carol Guercio Traver ©2022, Pearson |
| Suggested Readings/Materials | Digital Business and E-Commerce Management, 7th editionDave Chaffey, Tanya Hemphill, David Edmundson-Bird ISBN-13: 9781292193366 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
15
|
| Project |
1
|
15
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam |
1
|
35
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
65
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
35
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
10
|
2
|
20
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
20
|
20
|
| Project |
1
|
35
|
35
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
25
|
25
|
| Final Exam |
1
|
30
|
30
|
| Total |
178
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to identify and analyze problems in the field of trade and finance, and to develop solutions. |
|||||
| 2 | To be able to use the theoretical and practical knowledge gained in the field of International Trade and Finance. | |||||
| 3 | To be able to analyze the developments in global markets by using critical thinking skills. | X | ||||
| 4 | To be able to analyze and interpret data in the field of finance, commerce and economics by using information technologies effectively. | X | ||||
| 5 | To be able to acquire knowledge about the legal regulations and practices in the field. | X | ||||
| 6 | To be able to foresee and define the risks that could be encountered in the field of trade and finance and to take decisions to manage such risks. | |||||
| 7 | To be able to acquire and use verbal and numerical skills necessary for the nature of international trade and finance program. | |||||
| 8 | To be able to obtain, synthesize and report the information related to the fields of trade and finance. | X | ||||
| 9 | To be able to contribute to the solution of problems as individual, team member or leader. | |||||
| 10 | To be able to evaluate the issues related to the field with an ethical perspective and social sensitivity. |
|||||
| 11 | To be able to collect data in the areas of International Trade and Finance and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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